A Study On Customer Awareness Towards Life Insurance Investment With Special Reference To Mannargudi Town

Abstract

Today Life insurance investment is becoming successful sector among all segments of the people. The Mannargudi town had a population of 66,999 within the municipal corporation limits. So, there was a business opportunities for the life insurance companies to get investment from this people. With the said of above reasons the researchers have made a attempt to understand the customer awareness towards life insurance investment in Mannargudi town. And also the researchers explore the market size and socio economic factors which influence the investment in life insurance.