A Study On Categories Of Fast Moving Consumer Goods Purchased By The Consumers In Thanjavur Region, Tamil Nadu, India

Abstract

The Indian Fast Moving Consumer Goods Segment has grown-up mainly on two requirements. One is amplified awareness in rural region and other is realization of value products for intermediate class customers. FMCG zone is price meek and one of the key mechanisms of India’s GDP. For sampling purpose, 384 sample sizes are selected and embraced stratified random sampling method has been used to get a proper demonstrative sample of the universe. From these regions first parts have been made three districts (Thanjavur, Thiruvarur and Nagapattinam) and then taluks and panchayat unions from these districts have been selected for collection of data. The statistical tools percentage, Analysis of Variance and Chi-square test was used in this study.